The Blog

Discover the significance of spirit animals, their traits, and how brands leverage animal symbolism to connect with audiences on a deeper level.

Marketing is evolving fast. From AI agents to authenticity, here are 12 key trends and articles from trusted sources to help brands stay ahead.

Startups are ditching “move fast, break things” for ethical, community-driven, AI-enabled growth — blending purpose with profit to build boldly and mindfully.

Food and drink trends aren’t just fleeting fads, they’re essential tools for understanding consumer behaviour and staying adaptable in a fast-changing world. By identifying the drivers behind trends, brands can make informed decisions.

Discover the top music industry trends shaping 2025 — from AI-generated music and dynamic pricing models to the decline of grassroots venues and the rising influence of the Global South.

This must-read blog unveils the art of writing brilliant client briefs, essential for sparking impactful creativity. Learn to avoid common mistakes, align goals, motivate teams, and optimise outcomes through clear, concise, and actionable guidance.

Explore how archetypes shape brand personalities, create emotional connections and resonate with like-minded consumers.

In our complete guide for 2024, we share all the campaign specs you’re likely to need for your next digital or social marketing campaign.

Mood boards are essential tools for visual communication in business, fostering collaboration, clarity, and creativity. This blog teaches how to craft impactful mood boards, showcasing their role in the briefing process.

Discover how verbs inspire action, focus creativity, and connect with your audience in advertising and marketing campaigns

Launch of an innovative app, "BriefBrain' supporting brands to be more creative by helping them to write better briefs.

Everything you need to know about PlatformAlt5. Why we exist, our brand meaning, design inspiration, what makes us different. This is our story so far.

One of the first UK voices to champion South Africa’s electrifying Amapiano genre. Shirley's piece for UK Vogue spotlighted the lives of four female African artists.

After a dance floor epiphany with Jaydees, 'Plastic Dreams', Marcus follows his passion for music journalism, regularly writing for The Guardian.

Are you looking to maximise your marketing efforts? You can with our step-by-step guide to creating the ultimate avatar. Includes free resources.

Our no nonsense guide to why marketing matters for marketing sceptics. Includes challenges and solutions for marketing leaders and non-believers.

Brands that put customers at the heart of their business outperform those that don't. Get closer to your ideal customers with our free customer avatar template.

Why creating forgettable campaigns is never a good idea. Discover how brands adopting adventurous marketing benefit from their bravery.